Zoom softplastic lures

Zoom Bait Company: The Complete Arsenal of Made in USA Soft Baits for Black Bass

Discover the power and reliability of Zoom Bait Company, the American brand that has been the absolute benchmark for soft baits in Bass Fishing for decades. Famous for its "Super Salt Plus" formula and unbeatable softness, Zoom guarantees lures with perfect density for accurate casts and irresistible action in the water.

The Zoom arsenal covers every technique: the legendary Super Fluke (or simply Fluke), the ultimate soft jerkbait, and its cousin the Fluke Stick for finesse; the iconic Brush Hog and the Z-Craw for creature presentations; the subtle Trick Worm and the Centipede to trick wary fish; and the reliable crawfish imitations like the Ultra Vibe Craw and Super Speed Craw. For more classic presentations, you'll find the versatile Lizard, Meathead, and the Fat Albert grub.

Zoom baits are the winning choice in every scenario, from Texas Rig to Drop Shot. Don't be caught off guard: shop your Zoom gear at Bassstoreitaly, the largest Bass Fishing store in Europe, and maximize your catches!