Rapala CrushCity The Ceo

CrushCity The CEO: The ultimate softbait system for the urchin game

Innovation and Precision: CrushCity™ The CEO

Developed through more than a year of engineering, testing and refinement, the new CrushCity™ The CEO was designed to establish a new benchmark for one of bass fishing's fastest-growing lure categories: the fuzzy bait category. Built around a proprietary weighted glass powder core, premium Super TPE construction and Smart Injection Technology®, CrushCity™ The CEO delivers exceptional castability, a precisely controlled fall rate and remarkable durability right out of the package.

Designed for Excellence: CrushCity™ The CEO

Designed alongside the VMC® RedLine Series® Urchin Neko Hook, every detail of CrushCity™ The CEO was engineered to simplify rigging while still allowing anglers to fine-tune their presentation when conditions demand it. Available in two purpose-built sizes, CrushCity™ The CEO gives anglers the confidence to target any predator; born for black bass, it is a lure that demonstrates potential in fishing for large zander, pike, and big-size perch (dropping this lure with LIVE SONAR).

Technical Features of CrushCity™ The CEO

• Material: Made of durable and buoyant TPE for a slow, controlled fall.

• Core: Weighted glass powder core for a slow-sinking, vibrating action.

• Ease of Rigging: Includes molded references for hook alignment and a center channel for optional nail weights.

• Packaging: Designed to support the baits, eliminating the need for additional tackle systems.

• Value: Excellent value for money.

Product Summary

• Characteristics: Super TPE construction, weighted glass powder core, Smart Injection technology, rigging alignment system.

• Three reasons to choose it: Extreme durability thanks to TPE material, seductive and natural swimming action due to the weighted core, and extreme ease of rigging.

• Fishing techniques: Fuzzy bait lure created for bass fishing using the Neko rig (Urchin game).

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